Moose Knuckles | Toronto

Moose Knuckles is a celebration of Canadian style, performance, and heritage. Since its founding in 2007, the brand has become a leading name in premium outerwear and apparel, producing coats, jackets, boots, hats, knitwear, shirting, and accessories that combine high-performance protection with contemporary fashion design. Known for its bold aesthetic and uncompromising quality, Moose Knuckles has captured the attention of discerning customers both in Canada and internationally, embodying the adventurous spirit and resilience of the Canadian outdoors.

Fabbrica Unique (Unique Store Fixtures Ltd) partnered with Moose Knuckles to design and fabricate the in-store displays at its Yorkdale Mall location in Toronto, creating a retail environment that mirrors the brand’s identity and engages shoppers on multiple sensory levels. The goal was to design displays that feel playful, light, breezy, and airy, evoking the essence of Canada’s vast landscapes while providing practical functionality for showcasing the full range of Moose Knuckles products.

The displays incorporate carefully selected materials and finishes that harmonize with the rugged elegance of the brand. Custom shelving, display tables, and integrated fixtures highlight coats, jackets, boots, and accessories while maintaining a clean, modern, and visually appealing layout. Thoughtful use of lighting enhances textures, reflects colors accurately, and draws attention to the products, while open layouts create a sense of airiness, encouraging customers to explore the collection freely.

Fabbrica Unique’s expertise in luxury retail environments was instrumental in translating Moose Knuckles’ thematic vision into reality. Every detail—from the choice of materials to the fabrication of fixtures and installation—was executed with precision, ensuring that the displays not only support merchandising needs but also communicate the story and lifestyle of the brand. The result is a space that immerses shoppers in the adventurous, outdoors-inspired ethos of Moose Knuckles, reinforcing the brand’s position as an icon of Canadian outerwear.

This project underscores Fabbrica Unique’s ability to create bespoke retail experiences that combine functionality, durability, and brand storytelling. By tailoring each fixture and finish to Moose Knuckles’ identity, the team delivered an environment that enhances the customer journey, strengthens brand recognition, and leaves a lasting impression on visitors. The Yorkdale Mall location now stands as a benchmark for premium outerwear retail design, blending rugged Canadian charm with contemporary elegance.

Through this collaboration, Moose Knuckles’ Yorkdale Mall store goes beyond a traditional retail space, offering an immersive shopping experience that reflects the brand’s heritage, celebrates Canadian culture, and showcases Fabbrica Unique’s dedication to precision, craftsmanship, and thoughtful design.

LOCATION
DESIGNER

Yorkdale – Toronto
Burdifilek

Details